What Matters Most When Choosing a Website Design Team?

I recently helped a friend update his business website, and I was surprised by how much research went into finding the right team. While comparing a best web design agency in dubai, we looked beyond the visual style and paid attention to communication, mobile usability, page speed, project requirements, and how easy the website would be to manage later. We also wanted someone who would take time to understand the business instead of simply following a template. We’re still weighing a few options and gathering opinions. For those who have redesigned a website, what factor mattered most to you during the selection process?